Privacy Policy

Your privacy is important to us. This policy explains how we handle your information.

Effective Date: December 10, 2025 | Last Updated: December 10, 2025

Chey.in ("we," "our," or "us") operates the websites and mobile applications for StudyChey, PlayChey, ScoreChey, and LearnChey (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Services.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Create an account or register for our Services
  • Make a purchase through PlayChey
  • Subscribe to our newsletters or updates
  • Contact us for customer support
  • Participate in surveys, contests, or promotions

This information may include:

  • Name and email address
  • Phone number
  • Billing and shipping address (for PlayChey purchases)
  • Payment information (processed securely through third-party payment processors)
  • Date of birth or age range
  • Profile information and preferences

1.2 Information Collected Automatically

When you use our Services, we may automatically collect certain information, including:

  • Device information (device type, operating system, unique device identifiers)
  • Log information (access times, pages viewed, IP address, referring URL)
  • Usage data (features used, content accessed, time spent on pages)
  • Location information (general location based on IP address)

1.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Social media platforms (if you choose to link your accounts)
  • Payment processors (transaction confirmation, not full payment details)
  • Analytics providers

2. Children's Privacy

We take children's privacy very seriously. Our Services, particularly StudyChey, ScoreChey, and LearnChey, are designed for use by children, and we are committed to complying with the Children's Online Privacy Protection Act (COPPA) and similar laws worldwide.

2.1 Parental Consent

For users under the age of 13 (or the applicable age of consent in your jurisdiction):

  • We require verifiable parental consent before collecting personal information from children
  • Parents or guardians must create and manage accounts for children under 13
  • We limit the collection of personal information from children to what is reasonably necessary for the activity

2.2 Parental Rights

Parents and guardians have the right to:

  • Review their child's personal information
  • Request deletion of their child's personal information
  • Refuse further collection or use of their child's information
  • Consent to collection and use without consenting to disclosure to third parties

To exercise these rights, please contact us at contact@chey.in.

2.3 Information We Do NOT Collect from Children

  • We do not require children to disclose more information than is reasonably necessary
  • We do not collect precise geolocation data from children
  • We do not allow behavioral advertising targeted at children
  • We do not make personal information collected from children publicly available

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing and Improving Services

  • To create and manage your account
  • To provide, maintain, and improve our Services
  • To process transactions and send related information
  • To track learning progress and provide personalized content recommendations
  • To respond to your comments, questions, and customer service requests

3.2 Communications

  • To send you technical notices, updates, security alerts, and support messages
  • To send promotional communications (with your consent, and you can opt out at any time)
  • To respond to your inquiries and fulfill your requests

3.3 Analytics and Research

  • To analyze usage patterns and trends
  • To measure the effectiveness of our content and features
  • To conduct research and development to improve our Services

3.4 Safety and Security

  • To detect, prevent, and address fraud, abuse, and security issues
  • To protect the rights, property, and safety of our users and the public
  • To comply with legal obligations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

  • Payment processing
  • Data hosting and storage
  • Analytics
  • Customer support
  • Email delivery

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will provide notice before your information becomes subject to a different privacy policy.

4.4 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Regular security assessments and audits
  • Access controls limiting who can access personal information
  • Secure development practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Provide you with our Services
  • Comply with legal obligations
  • Resolve disputes and enforce our agreements

When personal information is no longer needed, we securely delete or anonymize it.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access and update your personal information through your account settings or by contacting us.

7.2 Deletion

You may request deletion of your personal information by contacting us. We will delete your information unless we are required to retain it for legal or legitimate business purposes.

7.3 Marketing Communications

You can opt out of receiving promotional emails by following the unsubscribe instructions in those emails or by contacting us. Even if you opt out, we may still send you non-promotional communications, such as service-related announcements.

7.4 Cookies and Tracking

Most web browsers are set to accept cookies by default. You can typically choose to set your browser to remove or reject cookies. Please note that removing or rejecting cookies may affect the availability and functionality of our Services.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. By using our Services, you consent to the transfer of your information to these countries.

9. Third-Party Links and Services

Our Services may contain links to third-party websites, services, or content (such as YouTube videos on LearnChey). We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you access.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the "Last Updated" date at the top of this policy
  • Sending you an email notification for significant changes (if we have your email)

We encourage you to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, please contact us at:

Email: contact@chey.in
Website: https://chey.in

We will respond to your inquiry within a reasonable timeframe.

12. Additional Disclosures for Specific Jurisdictions

12.1 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information.

12.2 European Economic Area Residents (GDPR)

If you are in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability, the right to restrict processing, and the right to lodge a complaint with a supervisory authority.

12.3 Indian Residents

If you are a resident of India, we process your personal data in accordance with applicable Indian laws, including the Information Technology Act, 2000 and associated rules. You have the right to access, correct, and withdraw consent for the processing of your personal data.